THE NOW NORMAL EPISODE: 4 | MARKETING FOR PROFESSIONALS IN THE "NOW NORMAL"
People are still dealing with quarantines and shutdowns, but it doesn't mean your business has the luxury of shutting down. In fact, now is the time you want to be stepping up your efforts, especially with regard to marketing. You can expand your audience and convert more of them into interested prospects with these now normal marketing tips.
REMARKETING vs RETARGETING
Both remarketing and retargeting have proven to help entreprofessionals re-engage with people who have shown interest in their professional services at some point. Also, they are both effective ways to nurture leads. But, when choosing between the two marketing tactics, try to consider your motives and the purpose of the tactic being employed.
8 TIPS FOR CREATING CONTENT THAT CONVERTS
Did you know that great content improves your online conversion rate by more than 500%? That is why “content” is still king. But all content is not created equal. There are certain tips and tricks you can use to improve your content's effectiveness and which will lead to the results you want ... higher conversion rates.