Digital Marketing Basics
THE NOW NORMAL EPISODE: 4 | Marketing For Professionals In The "Now Normal"
People are still dealing with quarantines and shutdowns, but it doesn't mean your business has the luxury of shutting down. In fact, now is the time you want to be stepping up your efforts, especially with regard to marketing. You can expand your audience and convert more of them into interested prospects with these now normal marketing tips.
SURVIVING THE PANDEMIC’S IMPACT ON THE PROFESSIONAL SERVICES INDUSTRY
Some businesses have closed forever due to the pandemic, but yours isn’t going to be one of them. It may be tricky to market professional services amid this pandemic, but the right digital marketing strategies can give your business a boost.
THE NOW NORMAL: EPISODE 3 | Business Recovery Plans After COVID-19
2020 has been a rough year for sure. Professional services businesses have been especially challenged after many were completely shut down for some time due to Covid-19. A business recovery plan may just be what the doctor ordered to get them through the next business disruption event.
REMARKETING vs RETARGETING
Both remarketing and retargeting have proven to help entreprofessionals re-engage with people who have shown interest in their professional services at some point. Also, they are both effective ways to nurture leads. But, when choosing between the two marketing tactics, try to consider your motives and the purpose of the tactic being employed.
THE ROLE OF CHATBOTS IN YOUR PROFESSIONAL SERVICES BUSINESS
Are you interested in leveraging the power of chatbot integration into your digital marketing strategy? First you should start with an understanding of the importance of automation and then investigate the advantages and disadvantages of chatbots for your website.