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September

2020

Sep 25, 2020
The Now Normal

THE NOW NORMAL EPISODE: 4 | Marketing For Professionals In The "Now Normal"

People are still dealing with quarantines and shutdowns, but it doesn't mean your business has the luxury of shutting down. In fact, now is the time you want to be stepping up your efforts, especially with regard to marketing. You can expand your audience and convert more of them into interested prospects with these now normal marketing tips.

Sep 24, 2020
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SALES ENABLEMENT PROGRAMS FOR ENTREPROFESSIONALS

In order to deal with the fluidity of business climates, some companies choose to reinvent themselves from time to time. But it doesn't necessarily mean changing your business name or services offered. Instead, it could simply mean adopting new approaches to sales growth. One of the most effective strategies at the moment is to apply Sales Enablement to your professional service business.

Sep 23, 2020
Nerds Eye View

SURVIVING THE PANDEMIC’S IMPACT ON THE PROFESSIONAL SERVICES INDUSTRY

Some businesses have closed forever due to the pandemic, but yours isn’t going to be one of them. It may be tricky to market professional services amid this pandemic, but the right digital marketing strategies can give your business a boost.

Sep 22, 2020
Convert

SECRETS BEHIND SUCCESSFUL LEAD CAPTURE PAGES

Are you wondering how your competition is acquiring lots of leads? How have they captured the attention of their target audience and converted them into interesting prospects? Lucky for you, we're going to reveal the secret tips your competition might be using to get more leads through optimized lead capture pages.

Sep 21, 2020
Cultivate

9 Critical Elements Every Homepage Must Have To Cultivate A Larger Audience

It only takes about 3 seconds to capture a person’s attention. If you can’t do so in about 8 seconds, you’ve lost your opportunity. That’s why we’ve developed this list of 9 critical elements your homepage must have to help you cultivate your audience.

Sep 11, 2020
The Now Normal

THE NOW NORMAL: EPISODE 3 | Business Recovery Plans After COVID-19

2020 has been a rough year for sure. Professional services businesses have been especially challenged after many were completely shut down for some time due to Covid-19. A business recovery plan may just be what the doctor ordered to get them through the next business disruption event.

Sep 10, 2020
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REMARKETING vs RETARGETING

Both remarketing and retargeting have proven to help entreprofessionals re-engage with people who have shown interest in their professional services at some point. Also, they are both effective ways to nurture leads. But, when choosing between the two marketing tactics, try to consider your motives and the purpose of the tactic being employed.

Sep 9, 2020
Nerds Eye View

ENTREPROFESSIONAL: WHAT IS IT & ARE YOU ONE?

What if you are a professional service provider who's invested in and is growing your own business? Do you refer to yourself as an entrepreneur or a professional service provider? Ever heard of the word "entreprofessional"? Simply put, these are individuals who own their own businesses and those businesses provide specialized, professional services to end clients.

Sep 8, 2020
Convert

8 TIPS FOR CREATING CONTENT THAT CONVERTS

Did you know that great content improves your online conversion rate by more than 500%? That is why “content” is still king. But all content is not created equal. There are certain tips and tricks you can use to improve your content's effectiveness and which will lead to the results you want ... higher conversion rates.

Sep 7, 2020
Cultivate

HOW TO DETERMINE IF TIKTOK IS GOOD FOR MY BUSINESS: WILL I FIND MY TARGET AUDIENCE HERE?

TikTok is one of the newer social media platforms. If you are a professional services business owner and you are ignoring TikTok, you may be putting your growth prospects at risk. It is fast growing and has captured the attention of users who might be ideal candidates for professional service providers.

2019

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