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2020
6 WAYS TO ATTRACT MORE CUSTOMERS FOR PROFESSIONAL SERVICES FIRM
A list of ways for professional services firms who want to gain more customers online.
FROM STRANGERS TO CLIENTS: KEYS TO A HIGH-CONVERTING WEBSITE
Your website may be polished and informative, but does it help you generate new clients? Make sure you implement these high-converting website strategies and grow your business exponentially.
WHY INBOUND MARKETING SHOULD BE THE STRATEGY OF ENTREPROFESSIONALS
An ideal scenario for most: you’re at home with your family … commute time and the related stress of traffic is a memory. So why are you more stressed now than ever before? Answer: It’s because you’re struggling to capture leads along with many other professional service providers. Inbound Marketing may be the solution.
5 GOOGLE MY BUSINESS FEATURES THAT PROFESSIONALS ARE MISSING OUT ON
As a professional and business owner, given the state of the world these days, we know what you’re likely thinking about right now. What are you missing out on with regard to winning clients now that so many people are still stuck at home? The answer may be the solution that can take your audience cultivation efforts to the next level.
THE NOW NORMAL EPISODE: 4 | MARKETING FOR PROFESSIONALS IN THE "NOW NORMAL"
People are still dealing with quarantines and shutdowns, but it doesn't mean your business has the luxury of shutting down. In fact, now is the time you want to be stepping up your efforts, especially with regard to marketing. You can expand your audience and convert more of them into interested prospects with these now normal marketing tips.
SALES ENABLEMENT PROGRAMS FOR ENTREPROFESSIONALS
In order to deal with the fluidity of business climates, some companies choose to reinvent themselves from time to time. But it doesn't necessarily mean changing your business name or services offered. Instead, it could simply mean adopting new approaches to sales growth. One of the most effective strategies at the moment is to apply Sales Enablement to your professional service business.
SURVIVING THE PANDEMIC’S IMPACT ON THE PROFESSIONAL SERVICES INDUSTRY
Some businesses have closed forever due to the pandemic, but yours isn’t going to be one of them. It may be tricky to market professional services amid this pandemic, but the right digital marketing strategies can give your business a boost.
SECRETS BEHIND SUCCESSFUL LEAD CAPTURE PAGES
Are you wondering how your competition is acquiring lots of leads? How have they captured the attention of their target audience and converted them into interesting prospects? Lucky for you, we're going to reveal the secret tips your competition might be using to get more leads through optimized lead capture pages.
9 CRITICAL ELEMENTS EVERY HOMEPAGE MUST HAVE TO CULTIVATE A LARGER AUDIENCE
It only takes about 3 seconds to capture a person’s attention. If you can’t do so in about 8 seconds, you’ve lost your opportunity. That’s why we’ve developed this list of 9 critical elements your homepage must have to help you cultivate your audience.
THE NOW NORMAL: EPISODE 3 | BUSINESS RECOVERY PLANS AFTER COVID-19
2020 has been a rough year for sure. Professional services businesses have been especially challenged after many were completely shut down for some time due to Covid-19. A business recovery plan may just be what the doctor ordered to get them through the next business disruption event.
REMARKETING vs RETARGETING
Both remarketing and retargeting have proven to help entreprofessionals re-engage with people who have shown interest in their professional services at some point. Also, they are both effective ways to nurture leads. But, when choosing between the two marketing tactics, try to consider your motives and the purpose of the tactic being employed.
ENTREPROFESSIONAL: WHAT IS IT & ARE YOU ONE?
What if you are a professional service provider who's invested in and is growing your own business? Do you refer to yourself as an entrepreneur or a professional service provider? Ever heard of the word "entreprofessional"? Simply put, these are individuals who own their own businesses and those businesses provide specialized, professional services to end clients.
8 TIPS FOR CREATING CONTENT THAT CONVERTS
Did you know that great content improves your online conversion rate by more than 500%? That is why “content” is still king. But all content is not created equal. There are certain tips and tricks you can use to improve your content's effectiveness and which will lead to the results you want ... higher conversion rates.
HOW TO DETERMINE IF TIKTOK IS GOOD FOR MY BUSINESS: WILL I FIND MY TARGET AUDIENCE HERE?
TikTok is one of the newer social media platforms. If you are a professional services business owner and you are ignoring TikTok, you may be putting your growth prospects at risk. It is fast growing and has captured the attention of users who might be ideal candidates for professional service providers.
THE NOW NORMAL: EPISODE 2 | HEALTHCARE INDUSTRY AFTER COVID-19
The Corona Virus Health Emergency has instigated significant change in the world, reshaping businesses of every shape and size. It has brought challenges unseen before and is causing many businesses to rethink how they must operate to thrive in the new normal, including healthcare businesses. The pandemic has changed how healthcare centers and providers manage health services and interact with their patients.
HOW TO SET UP A KILLER SALES FUNNEL IN 2020
As an enterprising entreprofessional, you likely want to learn how to shortcut your way to business success, right? You can stop worrying, because these 5 simple steps for building a killer sales funnel from scratch will pave your way to business success before year-end.
TIPS ON TRACKING LEADS ONLINE FOR PROFESSIONAL SERVICE PROVIDERS
Now that you've generated leads, the real work is on tracking them online. After all, you don’t want the effort and energy that was invested into generating them to be a waste. So, why do you need to, what are the benefits of, and how do you track your leads?
HOW TO BUILD AN ENTREPROFESSIONAL’S SOCIAL MEDIA FOLLOWING IN 2020
Don’t let your social media marketing plans go to waste. Make sure that you get more social media followers so you can expose your brand to your target audience.
THE NOW NORMAL: EPISODE 1 | POST PANDEMIC PLANNING TOOLKIT FOR A PROFESSIONAL SERVICES BUSINESS
Are you a professional service provider that struggles to create the perfect post pandemic toolkit for your business? If yes, then this is the article that helps you prepare for your business’ future after Covid-19.
HOW TO CREATE AN EFFECTIVE SALES CALL SCRIPT
We have to face the fact that, one way or another, you'll get to a point where you’ll have to be making sales calls. Whether in person or virtually, a conversation needs to take place to help someone transition from being an interested prospect to handing over payment for your services. Close more clients by learning how to write an effective sales script.
A BEGINNER'S GUIDE TO DIGITAL MARKETING FOR ENTREPROFESSIONALS
A beginners digital marketing guide for attorneys, doctors, engineers, and other entreprofessionals who want to learn digital marketing and its channels.
HOW TO SPEND LESS AND CONVERT MORE WITH GOOGLE ADS
Are you having a hard time promoting your brand because of a limited marketing budget? Don’t worry. You can now create cost-effective ad campaigns that improve conversion rates without hurting your bank. Dive in to learn more about how to spend less and convert more with Google Ads.
THE ROLE OF CHATBOTS IN YOUR PROFESSIONAL SERVICES BUSINESS
Are you interested in leveraging the power of chatbot integration into your digital marketing strategy? First you should start with an understanding of the importance of automation and then investigate the advantages and disadvantages of chatbots for your website.
5 DIGITAL MARKETING TRENDS YOU SHOULDN'T IGNORE
Here are five highly effective digital marketing strategies that every professional services business should be implementing.